BFF Magazine is challenging the idea of fashion. We believe that fashion shouldn’t be about “who you’re wearing” but about how you’re wearing it. When people look at you are they going to see your personality shining through or will they just see a brand? If you’re not sure what to do to develop your own style just play around with different styles until you find what suits you. We encourage our readers not to feel boxed into the latest trends and fads…think outside the box! It’s ok to fall in love with trends (we all do) but don’t forget to live life as the trendsetter you are!